Kristine Algreen

Rebranding a Danish high-quality jewelry designer

With 30 years of experience as a goldsmith, Kristine Algreen has been crafting high-quality jewelry by hand in her Copenhagen workshop, known for its bold yet refined designs. When she decided to embark on a complete rebranding, we guided her through every aspect of the branding process, ensuring a fresh and cohesive new identity.

CLIENT

Kristine Algreen

INDUSTRY

Design-fashion

LOCATION

Copenhagen

SERVICES

Art Direction, Branding, Campaign, Editorial Design, Graphic Design, Packaging, Content Creation, Social Media, Spatial

YEAR

2024

CREDITS

Co-designer Laura Levin, Product photography Irina Boersma, Brand photography Frederikke Agnete, Digital strategy Daneille Dupont

1/4

Visual identity for Kristine Algreen

The visual identity balances stability with untamed energy, reflecting the brand’sunique craftsmanship. A strong and steady logotype is paired with a raw, unrestrained written pattern, a bold brandmark, and hand-drawn numbers, creating a wild yet confident expression.   The handwritten touch adds personality, dynamism, and unpredictability, disrupting the otherwise solid foundation. These support elements not only reinforce the brand’s visual DNA but also provide a space to communicate key messages with authenticity and impact.

On bustling Østerbrogade, we designed a bright, eye-catching  awning with a bold brand name, always visible—even when rolled in.

This minimal yet inviting statement extends to the merchandise, where white packaging mirrors the awning’s design, ensuring strong brand recognition.

Brand photography by Frederikke Agnete, featuring model Julia Elise Haugland.

1/2

Authentic & High-End Imagery

Brand photos by Frederikke Agnete, featuring model Julia Elise Haugland, perfectly capture the brand’s edgy, raw, and unapologetic identity. Shot on the vibrant streets of Østerbro, these documentary-style images infuse a local, homegrown essence into the brand’s story.

Meanwhile, product photos by Irina Boersma César highlight the jewelry’s exceptional craftsmanship, with every detail captured in stunning, high-definition imagery that emphasises its premium, high-end quality.

Brand photos by Frederikke Agnete, featuring model Julia Elise Haugland, used for store displays and social media reels, and website brand images.

The launch event invitation was designed using the brand’s identity elements, featuring an animated typography mash up for paid media.

The website and web shop. We aimed to strengthen the narrative and showcase the different collections within a modern online environment. The design, layout, and all images are consistent and align seamlessly with the brand’s visual identity.

We developed a social media strategy and an initial post plan for Kristine Algreen Jewelry. The brand and product images were key elements in the content, showcasing the brand's appearance and identity.

Launch party where Padesien Street became an extension of the celebration inside the boutique. The event took place at the store on Østerbrogade, attracting members of the creative community, local clients, and new clients.