Cleberson

Elevating a new product line for a Copenhagen-based hairdresser

Cleberson is a Brazilian hairdresser and product designer based in Copenhagen. We had the pleasure of creating the visual identity, packaging, and label design for his brand.
With a foundation in understated luxury, the high-end product line spans over 20 items – each crafted with care and character. The identity blends an elegant, distinctive expression with a tactile visual universe that feels close to nature and rooted in quiet luxury.

CLIENT

Cleberson

INDUSTRY

Health-beauty

LOCATION

Copenhagen

SERVICES

Art Direction, Branding, Campaign, Editorial Design, Graphic Design, Packaging, Content Creation

YEAR

2023

CREDITS

Product photography: Irina Boersma

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An elegant identity

The identity uses typography that feels modern, calm and stylish.
The colours are soft and muted – with shades like bottle green, beige, grey and dusty purple.

Design & Product. In close collaboration with Cleberson, we designed the labels for his product range, comprising more than 30 variations. Each label features carefully selected colors and color index matching across the different products—shampoos, conditioners, oils, and more. The palette ranges from deep green to soft grey, as well as golden and purple tones. All materials were thoughtfully chosen to enhance the overall tactile experience and reinforce a sense of quiet luxury.

Photography by Irina Boersma